Columns

D 2C exercise start-up Boldfit onboards cricketer KL Rahul as investor intendeds Rs 500 crore earnings by FY26, ET Retail

.New Delhi: Boldfit, a direct-to-consumer (D2C) health and fitness label has actually onboarded Indian cricketer KL Rahul as a company ambassador and also a capitalist in the company, it provided ETRetail.Without revealing the particular percent of stake the cricketer has taken, the business claimed it is a considerable and strategic investment.This collaboration intends to leverage KL's enormous recognition, specifically amongst youth and also physical fitness enthusiasts, to extend Boldfit's reach into untrained markets and also demographics across India.Sharing about the brand's development programs, Pallav Bihani, founder and chief executive officer of the firm said, "Our company are going all-in on growing our activewear and shoes groups, which are readied to redefine the physical fitness market. These sectors are our future growth engines." Presently, fitness and yoga extras drive most of Boldfit's purchases, Bihani shared.In the fiscal year 2022-23, the D2C brand name obtained a revenue of Rs 73 crore. With important efforts and this alliance, the company intends to get to a profits of Rs 500 crore through FY26. Established in 2018, it currently provides over 1 crore clients each year and strives to grow this grasp to 5 crore using this relationship. Additionally, it is improving its own source chain framework to ensure rapid distribution as well as steady item availability.Looking ahead, the D2C startup expects a surge in on-line website traffic, social media sites interaction, and greater sales across our main categories.
Posted On Aug 1, 2024 at 10:46 PM IST.




Sign up with the community of 2M+ market professionals.Subscribe to our newsletter to receive most up-to-date ideas &amp study.


Install ETRetail Application.Acquire Realtime updates.Save your much-loved posts.


Browse to download and install App.